Truth in Advertising

As a small businessperson, you have no greater leverage than the truth.    John Greenleaf Whittier  

As a network marketer, you want to let prospects know that their potential income is limitless, however, you also want to be realistic.  If you "promise" a prospect that they will be earning $100,000 by the end of their first year, and they do not reach that income, what do you think they are thinking?

While it is certainly possible to make a six-figure income in the first year of a network marketing business, it is definitely not the norm.  Rather, realistically speaking, at best, it will take about a year to be earning a living with your business.  If your new team member earns far less than they believed they would be earning, they may well simply quit the business, thinking they had been misled.

Those of us in the business for any amount of time have seen people fail completely, and we've seen very successful people.  The vast majority fall somewhere in between.  Too many factors need to be considered to actually be able to tell a prospect how much they can expect to earn.  

• How many hours a week do they intend to work?  
• Do they follow instructions well and participate in training calls? 
• What do you know about their work habits?   There is productive work, and there is "busy" work.

It is impossible to know how successful a new team member will be.  As a team leader, you can give all your team members the best training you know how to provide and the best tools available to enable success, but each team member actually has to perform the work.  I never tell a prospect how much they WILL earn, only how much they could earn. 

Be truthful with your prospective team members, and they are less likely  to quit as soon as they discover they will not reach the promised six-figure income in "X" period of time.